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Marketing Club Presents Neale Martin

Posted: April 3, 2012

The American Marketing Association student chapter at Buffalo State proudly presents Neale Martin, resident scholar in the Department of Management and Entrepreneurship at Kennesaw State University’s Coles College of Business, on Wednesday, April 4, at 6:30 p.m. in the Burchfield Penney Art Center's Tower Auditorium.

Martin, the author of the book Habit: The 95 Percent of Behavior That Marketers Ignore, will address the importance of unconscious processes in consumer behavior and the implications for marketing, new product development, and management. The event is free and open to the public.

Martin's talk is sponsored by the AMA student chapter, funded by a grant from the Faculty-Student Association along with the Business Department, the School of the Professions, and the Psychology Club.

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